Pypestream Chief Customer Officer, Donna Peeples, discusses realities insurers face as disruptive innovation creates greater symmetry between insurance companies and consumers. According to Ms. Peeples, in recent years, “the pendulum of control has swung hard away from brands in favor of customers.” Over the past hundred years, insurance has been a “low interest, low involvement category.”

Insurers need to thing about engaging with customers in the space of their choosing, whether digitally, online or by phone, while still meeting compliance requirements. The opportunities are many.  Hands-free claims, telematics-generated first notice of loss, and resulting services. Fully automated claims processing will use cogitative intelligence, leaving people to do the more complex, higher vale processes and customer connections.

Pypestream is an secure end-to-end platform connecting systems to deliver a conduit between policyholders and carriers to facilitate premium payments, claims or virtually any policy administration “from quote to bind.” For more information on Pypestream, visit their website.


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