New augmented reality games like Pokémon GO have taken the world by storm. But there is real concern that avid players may “GET UP, GET OUT AND EXPLORE!” while driving. Even the Pokémon GO website reminds players to “never play while on a bike, driving a car…or anything else where you need to pay attention – for that matter.

Esurance launched its own campaign to remind drivers of the dangers of playing mobile games, while offering a friendly reminder to “keep your eyes on the road.” In the spirit of mobile gaming, the home and auto insurer introduced its own creatures in a series of engaging, relatable videos. In one scene, Esurance staged an auto accident involving the capture of a ‘Fenderbendix’ on Chicago’s Magnificent Mile.

Esurance CMO Alan Gellman says “…it’s important to remind people that their safety – and the safety of those around them – has to come first. Our ‘Don’t Catch and Drive’ safe driving message encourages people to be smart while playing games and not catch creatures when they’re driving.”

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